About Us

Vincaa is more than just a brand; it's a story woven with passion, heritage, and the spirit of two cities. Our journey began in 2008 in the serene valley of Dehradun, with a boutique named Diva. It was here that our founder, Pallavi Rathi and Rishi Rathi poured their heart and soul into creating beautiful Indian wear, blending traditional artistry with contemporary elegance. For over a decade, we built a community around timeless designs and quality craftsmanship.

Now, as we embrace a new chapter, we are excited to introduce Vincaa to the online world. Our new name represents the blossoming of a new dream while honoring the roots of our past. Vincaa is a celebration of the modern Indian woman who cherishes her heritage and expresses her individuality. We invite you to be a part of our journey as we continue to create garments that are not just clothes, but a testament to grace, confidence, and enduring style.

People behind Vincaa

Pallavi Rathi

Founder & Creative Director

Pallavi’s passion for design was ignited at a young age. Her artistic vision took a tangible form in 2008 when she co-founded Diva. As the brand's Creative Director, Pallavi is the heartbeat of Vincaa. She meticulously oversees every design, from the first sketch to the final stitch. Her designs are a unique fusion of traditional Indian textiles and modern silhouettes, reflecting a deep respect for heritage and a keen eye for what women want to wear today.

Rishi Rathi

Co-Founder & Operations Director

Rishi's extensive knowledge of the clothing industry is the backbone of Vincaa. Rishi provides the strategic direction and operational expertise that brings Pallavi's creative vision to life. His dedication to quality, efficiency, and customer satisfaction has been instrumental in the brand's success. Rishi's partnership with Pallavi is a perfect blend of business acumen and artistic passion, creating a brand that is both beautiful and sustainable.